Unlock the insights shaping the future of e-commerce growth

The end of the funnel?:

Why 2026 e-commerce belongs to ubiquitous brands

E-commerce no longer lives in a single channel - or moves in a straight line. Discovery now happens across creators, content, AI engines, rewards apps, deal platforms, and digital wallets.


In this white paper, we explore how the most successful brands are adapting to a world where influence happens everywhere - and why presence, consistency, and value now matter more than ever.


Download the white paper to understand what’s next - and how to grow in 2026.

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What you'll learn

Inside the report, you’ll discover:

Why the traditional e-commerce funnel no longer reflects how people shop

How checkout-adjacent platforms are becoming powerful loyalty and conversion engines

What AI-driven discovery means for brand visibility and performance

Why product data, trusted mentions, and partnerships are now growth multipliers

How retailers can stay connected to shoppers across a fragmented commerce landscape

Why Connexity

Connexity is a leader in retail performance marketing, with over 25 years of experience helping retailers drive growth. We offer a powerful alternative to major players such as Google, Meta, and Amazon, supporting the largest retailers in the IR500 to get their products in front of more shoppers and achieve incremental sales.

2x

new customer wins

200+ million

consumers reached

£4.2 billion

in sales annually